Since you are reading this post, your number one priority, like most other business owners active in the highly-contested North American, Australian, or European markets, is probably to enhance your venture’s SERP position, organically attract the interest of core demographics, and make your domain more visible to the comprehensive algorithms leveraged by search engine crawlers. However, achieving increased digital visibility and enhancing the CTRs of your pages will not be easy. Do you operate in a niche industry where technological developments are commonplace, and audiences expect only top-notch services for a flexible pricing structure? In such a case, to have a chance at market positional enhancements, you will have to prioritize your venture’s digital marketing approach.
Your company, however, is not identical to the other ones present in your sector. Sure, there might be slight similarities related to long-term growth, profitability quotas, or even the products and services you commercialize. However, by and large, your company will be a reflection of your unique vision. So, it will require a digital marketing approach customized for its particularities. A custom SEO approach is the only way to create a SERP expansion blueprint that will correlate with your firm’s ambitions, adapt to your client’s subjective preferences, and follow the ongoing trends in your activity sector.
What Are the Core Elements of Customized SEO Services?
For one thing, the SEO team you call will define your S-M-A-R-T goals and discover which long-term business objectives can realistically be achieved with the help of a custom SEO approach. In digital marketing, the SMART doctrine stands for Specific, Measurable, Actionable, Relevant, and Time-bound. The digital marketing agency you call will work together with your team and develop a time-sensitive framework that will define the overall goals of the implemented SEO strategy, establish the metrics necessary to track the progress of on-page and backend modifications, as well as set realistic goals for a digital expansion approach.
Although custom SEO approaches can be essential for your venture’s SERP expansion, you can’t really set a 1000% increase in site visitors as a goal. No, the long-term target you set must align with your venture’s overall market position, have a set deadline, and be constantly adapted to the metrics collected via professional SEO tools like Ahrefs or SEMrush. But that’s only the start of the process. After establishing the overall targets of the SEO approach, the company you call will execute a comprehensive technical and on-page audit of your pages and look for any issue that might affect your site’s SERP ranking. Then, they will start investigating your rivals.
It’s Necessary to Know Your Market
With the help of GKP, the SEO company you collaborate with will discover the keywords most relevant to the hidden interests of your core audience and compare the incidence of these discovered words with the ones available on your rival’s websites. The SEO expert will research your rival’s backlink profile by leveraging applications such as Moz Pro, identify domains that might be open for a content-sharing strategy, create a list of valuable, long-tailed keywords that could be used in a custom content creation blueprint, and use the discovered information to develop E-A-A-T compatible articles, with a pronounced call-to-action.
As for the backend modifications, the SEO company that deals with your case will improve your site’s loading speed by minimizing page JavaScript requests, modifying the format of the article-implemented media elements, and inspecting GSC for indexability problems that could affect your SERP position. The SEO agents that handle your site’s performance management will optimize the XML sitemaps leveraged by search engine crawlers when analyzing your site’s content, eliminate duplicate articles that can attract SERP penalties, and create robots.txt files, crucial for the indexation of your content.
How Will They Help with a Link-Building Strategy?
By leveraging professional SEO applications like Ahrefs, the SEO company that deals with your case will analyze your backlink profile and eliminate the external links that result in 404 or 303 errors. Then, they will check the hyperlinks of your rivals and identify whether their collaborators are open to a content-sharing or link-building partnership with your organization. In most cases, the answer will be positive, as link-building is a mutually beneficial action that can help companies discover new demographics, as well as increase their relevancy for search engine crawlers.
Although their importance has diminished in recent years, and other metrics have somewhat replaced their role, links are still an essential part of the SEO process, and their presence is necessary to increase your site’s authority score, especially if you are active in a niche domain. In a tailored SEO approach, the digital marketing agency you collaborate with will craft a personalize outreach proposition for the admins of domains with high authority scores, monitor the overall performance of the strategy with applications like Google Analytics, and eliminate all previous black-hat techniques that could penalize your website.
A Well-Though-Out Investment
Your business might not be the most profitable, nor does it feature the most innovative services or products available on the market. However, it is a reflection of your and your staff’s values. Plus, the interests of your core audience will not be 100% identical to those of your rivals. Other digital marketing strategies do not always follow the specifics of companies, such as their location or industry. However, in SEO, such an approach is not practical, as, by its essence, search engine optimization is a custom framework that must address industry-specific needs, make use of precise metrics, and identify the behavioral traits of target demographics.
Your audience might have interests similar to those of your rival’s clients and could even demand the same level of service quality provided by companies with a national presence. However, they will also present social elements and preferences distinct to your business. Custom SEO packages are efficient, as they will take into account the different particularities of your target demographics, discover keywords that resonate with their interests, and help you identify opportunities for business expansions long before rival websites notice them.